USC GamePipe Laboratory Seminar Series

Title: Goldilocks, a story of the right friction at the right time in a user journey
Wednesday, 19 September 2018, 10am
Speaker: Alfred Fung, Founder FUN-GI Games
Location: USC GamePipe Laboratory, EGG-108

From advertisement to download to app open to engagement to retention to monetization; what are the friction points that might win someone who discovers your app/game?


Alfred Fung founded FUN-GI GAMES to design and publish fun games for growing brands. Their current title is 'House Flip with Chip and Jo' which has been downloaded over 4 million times (in just 8 months since launch) and is a top-rated (100K reviews at 4.6-stars) and top-ranked game in Apple's App Store and Google Play. Located in Downtown Los Angeles, Alfred designs their games and built the team to become one of the top publishers in the world. He's also a fellow Trojan having finished his MBA from the Marshall School of Business in 2009.